*Easily apply from the comfort of your home for unbeatable color, softness, and shine! *Scientifically formulated by women using only the highest quality ingredients for the very best results. *Botanical inspired formula with up to 92% naturally derived ingredients using the ISO 16128 global standard. *Own your own style with over 35 shades to choose from and up to 100% gray coverage. *Always vegan and cruelty-free following strict European Union Cosmetic regulations.